Qualifications:
Over 5 years of hands-on consumer marketing expertise;
The candidate should ideally have the following background:
- Marketing or advertising agency experience; or/and
- Previous/current roles in attractions, food and beverage, travel, hospitality or finance (credit cards) industries; or/and
- With cross-brand promotions, loyalty program and partnership marketing experienceStrategic mindset with strong business acumen;
Excellent communications and presentation skills;
An independent and results-driven entrepreneur who is equally a team player;
Fluent in Mandarin and English
Responsibilities:
Reports to the Senior Vice President of Brand Innovation and General Manager;
Work closely with SVP to create and execute departmental strategy, business targets, operating procedures, structure, and efficiency that provide maximum value to the company and clients;
Work collaboratively with and lead internal and external teams to achieve goals, which may include research and analysis, advertising, digital technology, food & beverage, travel trade, partnership marketing and public relations;
Research, recognize, actively pursue and generate new high-value brand partnership and program leads, including sponsorship sales and partner relationships; evaluate and oversee activation of strategic opportunities;
Lead pitch to outside brands for sponsorship and partnership sales; negotiate and execute contracting to achieve best and fair arrangement and value to clients, partners and our company;
Develop and oversee execution of comprehensive, dedicated, targeted multi-platform marketing plans to maximize impact of new and existing relationships for clients;
Create and lead regular productive meetings and interactions with clients, partners, senior executives and team;
Identify, develop and oversee direction and execution of high-value programs, as well as creative and formal proposals;
Monitor account management, project management, internal and external teams and vendors;
Monitors news, current events, market and relevant industry trends.
Please email a detailed resume stating to [email protected].