The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences?
Arthur R. Hagopian, Senior Director, Global Strategy/Digital of SPRG Beijing, commented on the marketing collaborations between super brands, and how they have been able to effectively attract the younger generations.
On the Record: SPRG's Vivian Fok
曾立基 - 機械人統治世界｜財商縱橫 轉載自【頭條日報即時新聞】查看原帖如下 (Available in Chinese only)
曾立基 - ESG由個人做起｜財商縱橫 轉載自【頭條日報即時新聞】查看原帖如下 (Available in Chinese only)
曾立基 - 外企接踵申港上市｜財商縱橫 轉載自【頭條日報即時新聞】查看原帖如下 (Available in Chinese only)
明報 - 恒大傳播學院因應行業發展 結合商業及科技 培育多元傳訊專才 (Available in Chinese only)
MARKETEC - HR solutions PERSOLKELLY appoints SPRG Singapore as PR agency of record
PRWeek - Finn Partners, fischerAppelt, SPRG and Adfactors PR launch four-year scholarship program
Telum Media - SPRG Asia has partnered with the Future Communicators Foundation to launch a new four-year scholarship programme
PRovoke - Global Agencies Fund New Future Communicators Foundation Scholarship
Campaign - Finn Partners, fischerAppelt, SPRG and Adfactors PR launch four-year scholarship program
MARKETECH - Oddle appoints SPRG Singapore as its B2B PR agency
Marketing - Damage control: ACM and local fashion brand Ong Shunmugam cop flak for race-related comments
CNA - Commentary: Will only a Marvel blockbuster lure movie-goers back to cinemas?
Like physical retail stores, the darkened romantic cinema rooms have lost its heyday shine and movie buffs everywhere will grieve, says Edwin Yeo.
Marketing - Sexist jokes: Are consumers more forgiving towards local brands making them?
Campaign - What will define corporate PR in 2022?
"One of the biggest challenges is The Great Resignation, which has led to corporations struggling to implement new projects and innovate. Given the challenges, corporations would likely focus on employer branding and employee communications." said Edwin Yeo, General manager, SPRG Singapore
疫情成發展新動力 (Available in Chinese only)
選輯自: 頭條財經報 財商縱橫 - 曾立基
SPRG（纵横公关集团）自今年八月以来共赢得53个新客户，其中包括Asia Pulp & Paper (金光纸业APP), Atome, HUTCHMED（和黄医药）、Hang Lung Property（恒隆地产）等公司 (Available in Chinese only)
Paper Giant APP Retains SPRG For Global PR Support
CSR Times - 【CSR實踐者系列】先驅者開彊闢土 埋下重要種子 (Available in Chinese only)
Richard 接受香港經濟日報CSR Times的專訪，談到他如何利用公關專業回饋社會，以及對企業社會責任、知識及專業之實踐及傳承。
Marketing - Fintech firm Endowus wraps up creative pitch
Ming Pao - 縱橫公關業界25年 建立公司與客戶關係 信任成關鍵 (Available in Chinese Only)
Campaign China - Montieth & Company縱橫公關集團在香港成立新公司 (Available in Chinese Only)
PRovoke - Montieth & Co Forms Asia-Pacific Joint Venture With SPRG
Marketing - SPRG co-launches new agency Montieth SPRG with M&Co
PRWeek - Montieth & Company and SPRG form joint venture in Hong Kong
The two agencies have been collaborating for 15 years now and have decided to elevate the partnership.
Richard joins the Vice Chancellor’s Global Alumni Advisory Board of The Chinese University of Hong Kong (Available in Chinese only)
Richard Tsang has joined the second session of the Vice Chancellor’s Global Alumni Advisory Board (“GAAB”) of The Chinese University of Hong Kong (“CUHK”), and will serve a two-year tenure effective from 2021. Formed with 12 distinguished alumni members possessing distinct professional backgrounds and hailing from different parts of the globe, GAAB aims to bring into play the strong global alumni network and resources of CUHK. GAAB members serve as the think tank and ambassadors of their alma mater of CUHK by leveraging their respective area of expertise.
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